Slowing fashion has become the antidote for fast fashion. As we become more aware of our spending, and consuming habits, we also become more aware of the impact of our choices. Nothing is more ever-present in our daily life than our decision regarding what to wear. Even if you are a leggings and t-shirt kind-a-gal, that’s still a choice. Or a Stella McCartney and Gabriela Hearst kind-a-gal, that’s also a choice.
Fast Fashion is the cheap, trendy, accessible outfits offered to us regularly to feed our insatiable need for something new and something different. With a rising urgency on environmental and humanitarian issues, as consumers, we have started to realize the link between buying regularly from fast fashion brands and their direct negative impact those actions have on the environment. In fact, we have come to learn that fashion is the second –yes, you read that right- highest industrial contributor to the climate crisis.
The solution? Slowing fashion. Slow fashion is the response to fast fashion. It is holistic, mindful, intentional and thoughtful. This movement works towards creating an industry that benefits the planet (read: more sustainable) and all people (read: more ethical). Designers and fashion companies who embrace the ethos of slowing down fashion by aiming to reduce the textile waste clogging out landfills. This can be done by slowing production schedules, minimizing collections, creating zero waste designs and ensuring that their creations are timeless and versatile.
As consumers, you can also ensure that your habits contribute to slowing fashion. There are several ways to join the Slow Fashion movement. Start by Marie Kondo-ing your closet. Whatever sparks joy you should keep, and build around it a capsule wardrobe. You can also purchase locally – great brands we are in love with include Dear.Nin and MayaEco. Be intentional about your purchases. If you are still craving newness, that is when you can borrow from a friend, buy vintage, or rent! You can give clothing a longer life, reduce material use and carbon emissions without feeling short-changed on your desire for something new or something different.
The collective power of conscious consumption requires our collective efforts. Together we are stronger, together we are better.